Secondary Market Investments

White Cedar is a leading asset management firm based in New York City, offering sophisticated investors strategic access to the secondary private markets. Our approach is built on leveraging our deep market intelligence and strong investor alignment to acquire seasoned assets at attractive valuations, targeting strong, risk-adjusted absolute returns.

The Strategic Advantage of Secondary Investing

The secondary market provides a unique opportunity for institutional investors to build a matured portfolio of private equity assets with enhanced clarity and a potentially accelerated return profile.

Our team specializes in navigating this complex market, acquiring interests in high-quality funds and companies from sellers seeking liquidity, allowing our investors to bypass the traditional J-curve and benefit from immediate cash-flow distributions.

Our Strategic Focus

We acquire limited partner interests in established private equity funds, providing sellers with liquidity and offering our investors a diversified, seasoned portfolio from day one.

We purchase direct ownership stakes in mature, high-growth companies from early investors or founders, capturing value in businesses that are further along in their growth trajectory.

Both strategies are executed with a disciplined focus on underwriting asset quality, mapping a clear value creation path, and constructing portfolios designed for resilience and superior performance.

What Differentiates Our Platform

As a New York-based firm, we operate at the nexus of global capital and opportunity. Our activity is amplified by our Strategic Advisory Network, a curated group of seasoned C-level executives and industry specialists. This network provides our investment team with critical operational insights, strategic guidance, and access to a powerful global network, ensuring we can conduct thorough due diligence and actively support the value creation plans for our acquired assets.